Showcasing popular collections for men, women and teens and kids, Fashion Dreams has revamped its existing product portfolio and introduced a uni-brand concept across its stores. Offering and creating a unique shopping environment, this concept will give customers the ease of browsing through various collections, all under the brand name of Fashion Dreams but divided into categories like FD Kids, FD Women, FD Men’s and so forth. Alongside, FD will also house a gamut of international brands under its portfolio like Lee, LP, Wrangler and Zodiac among others.
As a brand Fashion dreams believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved.